I’m Matt Cady — a healthcare provider turned visual storyteller. I founded Vital Frames Media to help small businesses stand out with clean, modern photography and video that builds trust and drives growth.

With years of experience working inside healthcare and wellness settings, I bring a unique specialty to clinics, gyms, and performance brands. But my approach extends far beyond healthcare—I partner with a wide range of small businesses that want intentional, high-quality visuals to elevate their brand and connect with their audience.

From brand photography to social-ready videos and storytelling pieces, I create visuals that help your business communicate its value, stand out online, and attract the right clients.

Your business has a story worth showing. I’d love to help you bring it to life.