Here’s Exactly What to Expect.
No guesswork, no long contract you don’t understand — just a clear path from our first conversation to a system that’s running for your practice.
We Start With a Real Conversation
Before I ever pick up a camera, I want to understand your practice — your niche, your specialties, what you offer, where you’re strongest, and where you’re not. I’ll also learn your brand: colors, tone, the way you want to come across — so everything I create actually looks and sounds like you, not like a template. On the technical side, we’ll get your ad account connected and call tracking installed, so from day one we can see what’s actually working.
Building Your System
This is the most hands-on part of working together. Twice a month, I’m on-site shooting new content — a mix of educational, process, testimonial, and call-to-action videos, all written from what I learned about your practice, not pulled from a template. At the same time, I’m building both layers of your ad system: one that keeps your practice visible and familiar to people who aren’t ready to book yet, and one that turns warmed-up viewers into booked consults. If something isn’t performing, I reshoot it — you’re not stuck with an underperforming ad just because it’s already live.
Staying on Top of Performance
I review your account’s performance every week — not just once a month — so if something needs attention, it gets caught early instead of sitting for weeks. Once a month, I put that into a clear, plain-language report for you: what’s working, what’s not, and what we’re adjusting next. This isn’t based on ad-platform numbers alone — it’s backed by real call tracking and confirmed-booking data, so you’re seeing what’s actually happening in your schedule. This rhythm runs for as long as we work together, not just in the beginning.
Settling Into Maintenance
Once your system is built and dialed in, things shift into a lighter rhythm. Shoots move from twice a month to once a month, focused on refreshing content and keeping things current rather than building from scratch. Weekly analysis and monthly reporting continue exactly as before — I’m still watching your account closely. And because the workload is lighter, your investment adjusts down accordingly. You’re not paying build-phase pricing to maintain a system that’s already running.
What You Always Own
Every photo and video from every shoot — from month one on — belongs to you. Use it on your website, your social media, anywhere you want, whether we’re actively working together or not.