Two layers, working together —one that builds trust, one that converts it.
Our Process
How the two layers work together
Building trust before anyone calls.
Most people don't choose a chiropractor off a single ad. They need to see your clinic a few times, in a few different ways, before they trust it enough to book. This layer keeps your clinic consistently visible in your community — shown steadily over time. It's not a sales pitch. It's becoming familiar.
Turning familiarity into booked patients.
Once someone's actually engaged with that content — watched a video, spent time on your site — the approach shifts. This layer follows up with that warmed-up audience directly, offering a clear, low-pressure next step: a free consultation or screening, not a cold "book now."
It's an easier yes, and it's the step that actually turns interest into a new patient.
Different layers, different numbers.
Judging a trust-building layer by booking numbers doesn't work — that's not its job yet. So we track each layer by what it's actually supposed to be doing.
Reach
How many people are actually seeing it.
Frequency
How often they're seeing it.
Engagement
Who's actually watching, not scrolling past.
Leads
New inquiries generated from the warmed-up audience.
Cost Per Lead
What each inquiry actually costs.
Booked Appointments
Real patients on the calendar — tracked even when booked by phone.
See how this looks for your clinic.
Every clinic's system looks a little different — let's talk through what it'd look like for yours.
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